"It's not just a wrap, it's a moving billboard wherever I go"

Is it worth it?

Commercial vehicle wrapping does more than just look sharp — it’s a high-visibility, long-term investment in marketing, reputation, and asset protection.

Every time your vehicle is on the road (or parked in public), it acts as a moving billboard. Depending on your route and traffic volume, a wrapped vehicle can attract 30,000 to 70,000 impressions per day. Over a year, that adds up to millions of views — for a one-time cost. Because vehicle wraps work 24/7 and don’t require recurring ad fees, their cost per thousand impressions (CPM) can be extremely low. For example, fleet graphics can cost as little as AUD $0.23 per 1000 impressions, far under many traditional media options.
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Beyond that, vehicle wraps complement other marketing channels. They reinforce your online ads, print material, and signage — building stronger recall and brand unity.

In sum: commercial vehicle wraps offer scalable visibility, low ongoing cost, professional brand impact, and extra value via paint protection. For businesses seeking long-term, local exposure with measurable return, they’re among the smartest investments you can make.

The Benefits

24/7 Mobile Advertising
Your vehicle becomes a moving billboard. It promotes your business every time it’s on the road or parked, reaching thousands of local impressions daily without ongoing ad spend.

Cost-Effective Marketing
‍A one-time investment in a quality wrap offers years of exposure at a fraction of the cost of digital or print advertising campaigns.

Professional Image
A clean, well-branded vehicle signals legitimacy and professionalism. It can influence how potential clients perceive your company’s size, capability, and standards.

Vehicle Protection
High-quality wraps protect the paintwork from UV damage, minor abrasions, and weathering, preserving resale value.

Measurable Local Impact
‍For service-based or geographically focused businesses, vehicle branding ensures your message reaches your exact market — the people who live and work near your routes or job sites.

Will it last though?

High-quality commercial wraps such as those made with Avery Dennison’s MPI 1105 Supercast film are designed for long-term durability and performance. When applied correctly by a professional installer, this type of wrap typically lasts 5 to 7 years on vertical surfaces under normal conditions. Horizontal surfaces, which receive more UV exposure, may see a slightly shorter lifespan — around 3 to 5 years.

The longevity of a wrap depends on several factors: environmental exposure, vehicle use, and maintenance. Vehicles constantly exposed to strong sunlight, harsh weather, or industrial environments may experience faster fading or wear. However, with proper care — such as regular washing with non-abrasive cleaners and avoiding prolonged exposure to high heat — the film retains its gloss, color, and adhesion much longer.

Avery Dennison’s premium materials are engineered with advanced adhesive and protective laminate technology, ensuring that colors remain vibrant and the film stays conformable over complex curves and recesses. When it’s time for removal, these high-grade wraps can also be taken off cleanly without damaging the vehicle’s paint, making them an excellent long-term branding investment for small to medium-sized businesses.